How it works

1. Digital Marketing Proposal

AI-Powered Lead Generation for Roofing Companies

Executive Summary

This proposal outlines an AI-driven lead generation system designed specifically for roofing companies. Our goal is simple: generate consistent, high-quality roofing leads using data-driven advertising across Google, Meta (Facebook & Instagram), TikTok, and YouTube—while optimizing every penny spent using AI tools.

We focus on homeowners actively searching for roofing services and turn that intent into booked inspections and estimates.

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Goals & Objectives

• Generate exclusive, high-intent roofing leads

• Reduce cost per lead using AI optimization

• Increase booked inspections and closed jobs

• Build a predictable lead pipeline year-round

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Target Audience

• Homeowners in your service area

• Ages 30–65+

• Homeowners searching for:

• Roof repair

• Roof replacement

• Storm damage

• Insurance roofing claims

• Retargeting past website visitors and ad engagers

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Advertising Platforms & Strategy

1. Google Ads (High-Intent Leads)

Purpose: Capture buyers actively searching for roofing services

Campaign Types:

• Search Ads (roof repair, roof replacement, emergency roofing)

• Call-Only Ads

• Local Service–style keyword targeting

• Competitor keyword targeting (where allowed)

AI Tools Used:

• Smart bidding (conversion-based)

• AI keyword expansion & negative keyword filtering

• Call tracking + AI lead scoring

Why it works: These users are already looking for a roofer—conversion rates are the highest here.

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2. Meta Ads (Facebook & Instagram)

Purpose: Demand generation & retargeting

Campaign Types:

• Storm damage awareness ads

• Before/after roof visuals

• Lead form ads (instant forms)

• Retargeting website visitors & video viewers

AI Tools Used:

• AI audience expansion

• Dynamic creative testing

• Automated budget optimization

Why it works: Keeps your company top-of-mind and captures homeowners before they call competitors.

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3. TikTok Ads

Purpose: Local awareness & low-cost leads

Campaign Types:

• Short educational videos (roof tips, storm prep)

• “Signs you need a new roof” content

• Local homeowner targeting

AI Tools Used:

• Creative testing automation

• AI engagement optimization

• Smart retargeting sequences

Why it works: Extremely low CPMs and strong local engagement when done right.

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4. YouTube Ads

Purpose: Authority building & retargeting

Campaign Types:

• Local pre-roll ads

• Testimonial videos

• Storm season awareness campaigns

AI Tools Used:

• AI audience matching

• Conversion-focused placements

• Cross-platform retargeting

Why it works: Builds trust fast and supports higher conversion rates across all platforms.

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AI-Powered Lead System

• AI lead qualification & scoring

• Automated follow-up triggers (SMS/email integration)

• Call tracking & recording

• Conversion optimization based on closed deals

• Real-time performance reporting dashboard

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What You Get

• Campaign setup & management

• Ad creative & copywriting

• Landing pages or lead forms

• AI optimization & testing

• Weekly/monthly performance reports

• Dedicated account management

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Success Metrics (KPIs)

• Cost per lead (CPL)

• Lead quality score

• Call duration & booking rate

• Conversion rate

• Return on ad spend (ROAS)

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Next Steps

1. Finalize service area & budget

2. Connect ad accounts

3. Launch campaigns within 7–10 days

4. Begin lead delivery and optimization